Page posts
Text, a link, or up to 10 photos and videos, with alt text on every media item.
type: "POST"Facebook API
The Facebook API for Pages, Reels & Stories
Post text, links, photos and video to your Facebook Pages, or publish Reels and Stories, with one request. Page tokens, uploads and link previews are handled for you.
What you can publish
Every Facebook format, one endpoint
The same request that posts everywhere else, with the fields Facebook needs and nothing it doesn't.
Reels
One vertical video, 3 seconds to 8 minutes, at 540×960 or larger.
type: "REEL"Stories
A single image or video, published to your Page's Story on schedule.
type: "STORY"Link posts
Share a URL and let Facebook build the preview card, with an optional media title.
linkBeyond publishing
More than a way to post to Facebook
Everything around the post — when it goes out, how it performs, where else it lands — through the same API.
Scheduling
Schedule Facebook posts to the minute
Give a post a time and Bulkit publishes it then. Queue a week — or a quarter — of Facebook content in one go, and let retries and rate limits take care of themselves.
- Any time zone
- Retries built in
- Rate limits handled
Analytics
Facebook analytics, in one schema
Page metrics over 30 days and lifetime post metrics, with reaction breakdowns. Same response shape as every other network, so there's nothing to reconcile.
- Impressions
- Views
- Reactions
- Comments
- Shares
- Followers
Cross-posting
Facebook and 11 more networks in one call
Add targets to the same request and one payload fans out everywhere, with each network getting the fields it needs. Upload media once and reuse it on every channel.
- One API key
- One schema
- No per-network fees
AI agents
Let your AI agent post to Facebook
Bulkit's MCP server gives Claude, Cursor or any MCP-compatible agent real tools to publish and schedule to Facebook — the same actions your code calls.
- Claude & Cursor
- Scoped API keys
- Every call logged
Facebook at a glance
The Facebook API's sharp edges, filed down
| Spec | |
|---|---|
| Formats | Page post, link, photo, video, Reel, Story |
| Post text | Up to 50,000 characters |
| Media | 0–10 files per Page post |
| Reels | 1 vertical video, 3s–8 min, min 540×960 |
| Account | Facebook Pages |
| Analytics | Page impressions, views, followers; post reactions, comments, shares |
Token expiry, caught early
Page tokens last about 60 days, and a password change kills them instantly. Knowing that up front is the difference between a reconnect prompt and a silent gap in your calendar.
Native or Bulkit scheduling
Schedule through Bulkit, or pass nativeScheduleTime to hand the post to Meta's own scheduler up to 30 days ahead.
Accessible media
Attach altText to each item in mediaItems, so photos posted from your code reach screen-reader users too.
Reactions, broken down
Post analytics roll every reaction into likes, with the raw per-reaction breakdown and demographics alongside.
FAQ
Facebook API: common questions
Can I post to a Facebook personal profile?
No. Facebook's API only allows publishing to Pages, so Bulkit connects your Pages through Page Access Tokens.
Does the API support Facebook Reels and Stories?
Yes. Set type to REEL for a single vertical video between 3 seconds and 8 minutes, or STORY for one image or video.
What happens when a Facebook token expires?
Page tokens expire after roughly 60 days, or immediately after a password change. When that happens, the Page needs reconnecting before it can publish again.
What Facebook analytics are available?
Page impressions, unique impressions, views and followers over 30 days, and lifetime post impressions, views, reactions, comments, shares and saves. Page-level likes and comment counts aren't returned by Facebook.
How much does it cost?
$4.99/month with 500 actions included, then $0.01 per action. Facebook comes with every other supported network.
Your first Facebook post is one request away
$4.99/mo with 500 actions included, then $0.01 each. Facebook and every other network on the same key.