$4.99/mo, API included, vs $53/mo before Metricool unlocks theirs
Metricool has a genuinely real, documented API, but it's gated to the Advanced plan and up, starting at $53 a month for 15 brands, billed yearly ($67 billed monthly). Bulkit's API is the entire product on the $4.99 a month entry plan, with nothing to unlock.
Run the numbers on what you're actually trying to do. If you want a scheduling and analytics dashboard and don't need to call an API, Metricool's Free tier (1 brand, 20 posts/mo) or $20/mo Starter (5 brands, unlimited publishing, billed yearly; $25 monthly) is hard to beat on price. If you specifically need the API, the real comparison isn't $20 against $4.99, it's $53/month (Advanced, where the API unlocks, billed yearly; $67 monthly) against Bulkit's $4.99/month, where the API is the only thing there is. Below the Advanced tier, Metricool simply won't let you in programmatically at any price; above it, you're paying for API access bundled with a brand-management dashboard you may not need.
Metricool genuinely serves developers as well as marketers, so the split here is less about the wrong product and more about which price tier you actually need.
If that's you, Metricool's Free and Starter tiers are a genuinely strong deal for a dashboard-first workflow. Check their own pricing page rather than reading about API pricing you won't need. See Metricool's pricing →
Yes, and unlike most of the schedulers in this comparison, Metricool's API is real, documented, and confirmable: a Swagger REST API at app.metricool.com/resources/apidocs, authenticated with a userToken sent in an X-Mc-Auth header alongside userId and blogId parameters. The catch is access: it's gated to the Advanced plan and above, starting at $53/month for 15 brands, billed yearly ($67/month billed monthly). Free and the $20–36/mo Starter tier don't include it at all. Bulkit takes the opposite approach: the REST API, Node.js SDK, CLI and MCP server are the entire product, available on the single $4.99/mo plan with no API tier to unlock separately.
| Bulkit | Metricool | |
|---|---|---|
| Entry price | $4.99/mo | $0/mo (Free) or $20/mo (Starter, billed yearly) |
| Free plan | No free plan; 14-day free trial, then $4.99/mo | Yes, permanent free tier: 1 brand, 20 posts/mo |
| Seats / users | Unlimited on every plan | Team/client management from Advanced ($53/mo yearly) up |
| Connected profiles | Unlimited on every plan | 1 brand (Free) → 5–10 (Starter) → up to 50 (Advanced) |
| Post volume limit | 500 posts & comments/mo included, then $0.01/action, no hard cap | 20/mo (Free) · unlimited on paid tiers, subject to Fair Use Policy |
| Public API | Yes, the API is the product on every plan | Yes, a real, documented Swagger REST API |
| API gated to | No plan, it's the only plan | Advanced plan and above ($53/mo billed yearly, $67 monthly) |
| CSV export | Not needed: REST API, SDK, CLI, n8n node | Yes, calendar/autolists export and bulk CSV import |
On Bulkit, 500 posts and comments is exactly the included allowance: flat $4.99, unlimited accounts. On Metricool, 5 brands and unlimited publishing (subject to Fair Use) fits the Starter tier ($20/mo billed yearly), but Starter has no API. If you specifically need the API for those 5 accounts, the real Metricool price is the Advanced plan starting at $53/mo billed yearly (15 brands included), more than 10× Bulkit's cost for the same publishing volume plus programmatic access.
| Bulkit | Metricool | |
|---|---|---|
| Entry price | $4.99/mo, one plan | Free (1 brand, 20 posts/mo) · Starter $25/mo for 5 brands ($20 billed yearly) |
| Higher tiers | None, the same plan scales with usage | Starter $45/mo (10 brands) · Advanced $67 / $107 / $210 per mo (15 / 25 / 50 brands) |
| Yearly billing | Not needed to get the price | Up to 24% off: $20 / $36 Starter, $53 / $85 / $159 Advanced |
| Included volume | 500 posts & comments/mo | 20 posts/mo (Free) · unlimited on paid tiers, subject to Fair Use Policy |
| Going over | $0.01 per action, no hard cap | Upgrade to a higher brand count |
| API access | Included, it's the product | Advanced and up, from $53/mo billed yearly |
| X / Twitter | Included | $10/mo add-on per connected account |
Bulkit is ~4.0× cheaper at this volume
Try your own numbers
Drag the sliders and both costs update live against Metricool's published tiers.
API access needs Advanced ($53/mo, billed yearly), not the plan priced above.
Last verified · Check Metricool's pricing page →
Metricool's strongest ground is analytics and competitor tracking, not just scheduling, and for a team that lives in reporting dashboards, that's a real, well-built product Bulkit doesn't attempt to replace.
Metricool is one of the few schedulers here you can actually get data out of, through its calendar CSV export or, on Advanced, its API. Bulkit has no CSV import, so the last mile is a short script against the API.
Bulkit posts through your own developer app on each network. Add each app's keys under Platform apps, then connect every account once in the Bulkit app. Start early: Instagram, Facebook, Threads and TikTok apps only reach test accounts until the platform's app review passes, which can take days or weeks.
Export your calendar from Metricool's Import/Export CSV menu, or pull it with the X-Mc-Auth API if you're on Advanced. Each brand's profiles become channel ids from GET /channels; each row becomes one POST /posts with intent "schedule", every network in one request with its own text. Upload media first with POST /media.
Run the import script with a bk_test_ key while Metricool keeps publishing. Test keys run every check and return the same errors as live ones but never publish, so you catch bad media or over-length posts without double-posting.
Delete the migrated posts from Metricool's calendar, rerun the script with a live key, and subscribe to the post.published, post.failed and channel.needs_reconnect webhooks so failures reach you instead of a dashboard.
Yes, a real, documented Swagger REST API, authenticated with a userToken in an X-Mc-Auth header. It's gated to the Advanced plan and above, which starts at $53/mo for 15 brands, billed yearly ($67/mo monthly); it isn't available on Free or Starter. Bulkit's API is on every plan starting at $4.99/mo, with no separate tier to unlock.
Metricool itself already has a genuine free tier (1 brand, 20 posts/mo), which is hard to beat on price for light use. Bulkit has no free plan, but it starts with a 14-day free trial and then costs $4.99/mo, and unlike Metricool's Free tier, Bulkit's API is fully available from day one.
Not yet. Bulkit is bring-your-own-keys (BYOK) today, so you add your own Meta developer app credentials and then connect accounts through Bulkit's OAuth flow. Bulkit-managed platform apps are on the roadmap.
Yes, two ways. If you're on Starter or below, export your calendar to CSV and recreate the posts through Bulkit's API or CLI. If you're already on Advanced with API access, you can script the transfer directly using Metricool's documented auth pattern.
Because Metricool's API is a feature bundled inside its highest-value tier (Advanced, $53/mo billed yearly), packaged alongside team management, full X analytics and Looker Studio reporting. It isn't priced or sold on its own. Bulkit doesn't bundle the API with anything; it's the product, so there's nothing else to pay for to unlock it.
Yes, connecting an X/Twitter account is a $10/mo add-on on top of any paid Metricool plan. Bulkit includes X (and every other supported network) on the same $4.99/mo plan, with no per-network add-on fee.
Yes, one of its strongest features, with up to 100 tracked competitor profiles on Starter and more on higher tiers. Bulkit has no competitor-tracking feature at all; if that's central to your workflow, Metricool is the better fit for that specific need.
$4.99/mo, 500 actions included, then a cent each. No plan to upgrade into before the API turns on.
Metricool