$3.99/mo, API included, vs $53/mo before Metricool unlocks theirs
Metricool has a genuinely real, documented API, but it's gated to the Advanced plan and up, starting at $53 a month for 15 brands. Bulkit's API is the entire product on the $3.99 a month entry plan, with nothing to unlock.
Run the numbers on what you're actually trying to do. If you want a scheduling and analytics dashboard and don't need to call an API, Metricool's Free tier (1 brand, 20 posts/mo) or $20/mo Starter (5 brands, unlimited publishing) is hard to beat on price. If you specifically need the API, the real comparison isn't $20 against $3.99, it's $53/month (Advanced, where the API unlocks) against Bulkit's $3.99/month, where the API is the only thing there is. Below the Advanced tier, Metricool simply won't let you in programmatically at any price; above it, you're paying for API access bundled with a brand-management dashboard you may not need.
Metricool genuinely serves developers as well as marketers, so the split here is less about the wrong product and more about which price tier you actually need.
If that's you, Metricool's Free and Starter tiers are a genuinely strong deal for a dashboard-first workflow. Check their own pricing page rather than reading about API pricing you won't need. See Metricool's pricing →
Yes, and unlike most of the schedulers in this comparison, Metricool's API is real, documented, and confirmable: a Swagger REST API at app.metricool.com/resources/apidocs, authenticated with a userToken sent in an X-Mc-Auth header alongside userId and blogId parameters. The catch is access: it's gated to the Advanced plan and above, starting at $53/month for 15 brands. Free and the $20–36/mo Starter tier don't include it at all. Bulkit takes the opposite approach: the REST API, Node.js SDK, CLI and MCP server are the entire product, available on the single $3.99/mo plan with no API tier to unlock separately.
| Bulkit | Metricool | |
|---|---|---|
| Entry price | $3.99/mo | $0/mo (Free) or $20/mo (Starter) |
| Free plan | No free plan, no card to start | Yes, permanent free tier: 1 brand, 20 posts/mo |
| Seats / users | Unlimited on every plan | Team/client management from Advanced ($53/mo) up |
| Connected profiles | Unlimited on every plan | 1 brand (Free) → 5–10 (Starter) → up to 50 (Advanced) |
| Post volume limit | 500 posts & comments/mo included, then $0.01/action, no hard cap | 20/mo (Free) · unlimited on paid tiers, subject to Fair Use Policy |
| Public API | Yes, the API is the product on every plan | Yes, a real, documented Swagger REST API |
| API gated to | No plan, it's the only plan | Advanced plan and above ($53/mo minimum) |
| CSV export | Not needed: REST API, SDK, CLI, n8n node | Yes, calendar/autolists export and bulk CSV import |
On Bulkit, 500 posts and comments is exactly the included allowance: flat $3.99, unlimited accounts. On Metricool, 5 brands and unlimited publishing (subject to Fair Use) fits the $20/mo Starter tier, but Starter has no API. If you specifically need the API for those 5 accounts, the real Metricool price is the Advanced plan starting at $53/mo (15 brands included), more than 13× Bulkit's cost for the same publishing volume plus programmatic access.
Bulkit is ~5.0× cheaper at this volume
Try your own numbers
Drag the sliders and both costs update live against Metricool's published tiers.
API access needs Advanced ($53/mo), not the plan priced above.
Last verified · Check Metricool's pricing page →
Metricool's strongest ground is analytics and competitor tracking, not just scheduling, and for a team that lives in reporting dashboards, that's a real, well-built product Bulkit doesn't attempt to replace.
Sign up and grab a key: no credit card, no $53/mo commitment before your first call. The API is the plan.
If you're on Starter or below, use Metricool's CSV calendar export to get your scheduled posts into a working file, then recreate them through Bulkit's API or CLI. If you're already on Advanced with API access, pull your data with Metricool's X-Mc-Auth token pattern and script the transfer directly.
Run each account through Bulkit's OAuth flow once. Our platform apps are already approved, so there's no separate developer-app review to sit through.
Yes, a real, documented Swagger REST API, authenticated with a userToken in an X-Mc-Auth header. It's gated to the Advanced plan and above, which starts at $53/mo for 15 brands; it isn't available on Free or Starter. Bulkit's API is on every plan starting at $3.99/mo, with no separate tier to unlock.
Metricool itself already has a genuine free tier (1 brand, 20 posts/mo), which is hard to beat on price for light use. Bulkit has no free plan, but the entry cost is $3.99/mo with no card required to create an API key, and unlike Metricool's Free tier, Bulkit's API is fully available from day one.
Yes. Bulkit's platform apps are already approved, so accounts connect through Bulkit's own OAuth flow, with no separate app review on your end.
Yes, two ways. If you're on Starter or below, export your calendar to CSV and recreate the posts through Bulkit's API or CLI. If you're already on Advanced with API access, you can script the transfer directly using Metricool's documented auth pattern.
Because Metricool's API is a feature bundled inside its highest-value tier (Advanced, $53/mo), packaged alongside team management, full X analytics and Looker Studio reporting. It isn't priced or sold on its own. Bulkit doesn't bundle the API with anything; it's the product, so there's nothing else to pay for to unlock it.
Yes, connecting an X/Twitter account is a $10/mo add-on on top of any paid Metricool plan. Bulkit includes X (and every other supported network) on the same $3.99/mo plan, with no per-network add-on fee.
Yes, one of its strongest features, with up to 100 tracked competitor profiles on Starter and more on higher tiers. Bulkit has no competitor-tracking feature at all; if that's central to your workflow, Metricool is the better fit for that specific need.
$3.99/mo, 500 actions included, then a cent each. No plan to upgrade into before the API turns on.
Metricool