Updates
A short post with one photo and a button: Book, Order, Shop, Sign up, Call or Learn more.
topicType: "STANDARD"Google Business API
The Google Business API for updates, events & offers
Post updates, events and offers to your Google Business Profile locations, with a call-to-action button on each, and keep hours and services current from the same API.
What you can publish
Every Google Business format, one endpoint
The same request that posts everywhere else, with the fields Google Business needs and nothing it doesn't.
Events
A titled event with start and end dates that shows on your profile.
topicType: "EVENT"Offers
A promotion with a coupon code, a redeem link and terms.
topicType: "OFFER"Profile & reviews
Manage hours, services and menus, and reply to reviews.
/misc/google-businessBeyond publishing
More than a way to post to Google Business
Everything around the post — when it goes out, how it performs, where else it lands — through the same API.
Scheduling
Schedule Google Business posts to the minute
Give a post a time and Bulkit publishes it then. Queue a week — or a quarter — of Google Business content in one go, and let retries and rate limits take care of themselves.
- Any time zone
- Retries built in
- Rate limits handled
Analytics
Google Business analytics, in one schema
Profile insights over a rolling 30 days. Google doesn't return per-post analytics. Same response shape as every other network, so there's nothing to reconcile.
- Search & Maps impressions
- Website clicks
- Calls
- Direction requests
Cross-posting
Google Business and 11 more networks in one call
Add targets to the same request and one payload fans out everywhere, with each network getting the fields it needs. Upload media once and reuse it on every channel.
- One API key
- One schema
- No per-network fees
AI agents
Let your AI agent post to Google Business
Bulkit's MCP server gives Claude, Cursor or any MCP-compatible agent real tools to publish and schedule to Google Business — the same actions your code calls.
- Claude & Cursor
- Scoped API keys
- Every call logged
Google Business at a glance
The Google Business API's sharp edges, filed down
| Spec | Google Business |
|---|---|
| Formats | Update, event, offer |
| Post text | Up to 1,500 characters |
| Media | 0–1 image, up to 5 MB, min 250×250 — no video |
| Buttons | Book, Order, Shop, Learn more, Sign up, Call |
| Event title | Up to 58 characters |
| Analytics | Profile impressions, website clicks, calls, direction requests |
One request per location
Connect the account, pick a business location, and post to it like any other channel.
Buttons that work
Pair callToActionType with callToActionUrl — most button types need one — and the post carries a working button.
Profile upkeep
Hours, attributes, services, food menus and profile media live behind the same API key as your posts.
Local insights
Search and Maps impressions, website clicks, calls and direction requests, over a rolling 30 days.
FAQ
Google Business API: common questions
Can I schedule Google Business Profile posts?
Yes. Updates, events and offers can all be given a postDate and published at that time.
Can I post video to Google Business Profile?
No. Google Business posts take at most one image (up to 5 MB, at least 250×250). Video isn't supported.
Which call-to-action buttons are supported?
Book, Order, Shop, Learn more, Sign up and Call. Most of them need a callToActionUrl.
What analytics are available?
Profile-level impressions across Search and Maps over 30 days, plus website clicks, calls, direction requests and conversations. Google doesn't return per-post analytics.
How much does it cost?
$4.99/month with 500 actions included, then $0.01 per action. Google Business is included with every other network.
Your first Google Business post is one request away
$4.99/mo with 500 actions included, then $0.01 each. Google Business and every other network on the same key.